Advertising plays an important role in affecting consumer demand. Socially responsible firms are expected to use advertising judiciously, limiting advertising of “bad” products. An example is the advertising initiative adopted by several major food manufacturers to limit the advertising of...

We develop a Markov decision process formulation of a dynamic pricing problem for multiple substitutable flights between the same origin and destination, taking into account customer choice among the flights. The model is rendered computationally intractable for exact solution by its...