The article will examine an extended case study (over 14 years) of the challenges of operating a mode 2 academic research project (which generated a unique diagnostic tool for use in business to business relationships) and then of converting academic theory into a practical application which has...

This paper examines the acquisition by The Royal Bank of Scotland of NatWest Bank, to draw some lessons about managing the integration of previously separate businesses. Having acquired NatWest in 2000, RBS launched a major integration programme to yield the savings and revenue gains which they...