McEvily, Bill; Radzevick, Joseph R.; Weber, Roberto A. - In: Games and Economic Behavior 74 (2012) 1, pp. 285-298
We advance the measurement of trust in economics in two ways. First, we highlight the importance of clearly identifying … the target of trust, particularly for obtaining concordance between attitudinal and behavioral measures of trust. Second …, we introduce a novel behavioral measure of (dis)trust, based on individualsʼ willingness to pay to avoid being vulnerable …