McCool, Barent N.; McCool, Audrey C. - In: International Journal of Revenue Management 4 (2010) 3/4, pp. 259-267
All facets of the tourism industry encounter risk from potential crises and/or disasters. This risk is amplified in today's interconnected global economy. Incorporation of crisis and disaster management into hospitality firms' strategic planning is essential if such risk is to be minimized....