Showing 1 - 10 of 29
Purpose – The purpose of this paper is to examine the level of perceived risk and implementation of risk‐reduction strategies (RRS) regarding the consumer wine purchase decision in the fine dining restaurant environment. The study seeks to evaluate the effectiveness of elements within the...
Persistent link: https://www.econbiz.de/10014814099
Purpose – The purpose of this paper is to examine the importance of wine's region of origin in the consumer wine‐buying decision‐making process in the Australian domestic market. Design/methodology/approach – Data collection takes place by means of a self‐administered and online...
Persistent link: https://www.econbiz.de/10014814105
Purpose – There are many factors which may influence the ability of wineries to build and maintain long‐term relationships (LTR) with their suppliers of grapes. The aim of this paper is to identify the most important factors which enhance LTR between Australian wineries and grape growers....
Persistent link: https://www.econbiz.de/10014814115
Purpose – The purpose of this paper is to identify and examine key areas of the wine consumer's interaction with region of origin, specifically through access to wine information, wine knowledge, the auxiliary relationship with wine tourism involvement and the impact this has on the wine...
Persistent link: https://www.econbiz.de/10014814135
Purpose – The purpose of this study was to examine the loyalty of Japanese consumers to country-of-origin (COO) wine brands and how this affects purchasing behaviour. Design/methodology/approach – A multi-dimensional COO brand loyalty scale was developed containing attitudinal...
Persistent link: https://www.econbiz.de/10014814309
Purpose: The importance of the wine involvement construct in explaining consumers’ wine consumption behaviour is widely acknowledged in the literature, as is the social nature of dining out with others. Yet, there is a paucity of research examining the relationships between how this construct...
Persistent link: https://www.econbiz.de/10012072198
Purpose – The overall aim of this study is to examine the regional brand image of selected California wine regions and the effect of that image on consumers' quality perceptions when included on wine labels. It also seeks to examine the importance of regional brand image with respect to...
Persistent link: https://www.econbiz.de/10014814068
Purpose – There is growing research on the value of winery tasting rooms/cellar doors as an avenue for relationship building with consumers resulting in greater brand loyalty. This paper aims to examine the role of tasting rooms in this regard in an Australasian context....
Persistent link: https://www.econbiz.de/10014814072
Purpose – The purpose of this paper is to present a model for promoting professional sales in winery visitor centers, as well as the results of an exploratory study to test the model. Design/methodology/approach – A survey methodology was used to evaluate the sales behavior of winery...
Persistent link: https://www.econbiz.de/10014814073
Purpose – The paper's objective is to investigate the relation between direct and indirect marketing channels applied by French wine producers, and to identify the elements that can enhance the success of direct distribution methods. Design/methodology/approach – Secondary data collected...
Persistent link: https://www.econbiz.de/10014814074