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~isPartOf:"International journal of hospitality management"
~subject:"Online-Marketing"
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Online-Marketing
Beziehungsmarketing
280
Relationship marketing
280
Consumer behaviour
166
Konsumentenverhalten
166
Customer satisfaction
140
Kundenzufriedenheit
140
Dienstleistungsqualität
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Service quality
119
Hotel industry
90
Hotellerie
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Gastronomie
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Restaurant industry
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Brand management
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Markenführung
42
Emotion
37
Brand image
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Markenimage
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Kundenservice
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Beschwerdemanagement
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Complaint management
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Satisfaction
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Kundenintegration
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Vertrauen
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Work behaviour
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Tourism employees
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Tourismusberufe
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Customer value
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Hospitality industry
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Bai, Billy
2
Ahn, Jiseon
1
Back, Ki-Joon
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Boonyanit Mathayomchan
1
Bulchand-Gidumal, Jacques
1
Busser, James A.
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Choi, Jihee
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Chung, Namho
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Fiore, Ann Marie
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García-Morales, Víctor J.
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Garrido-Moreno, Aurora
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González López-Valcárcel, Beatriz
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Kang, Juhee
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Lee, Hyunae
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Li, Xiangping
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Lockett, Nigel
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Lyu, Jiaying
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Mariadoss, Babu John
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Melián-González, Santiago
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Reynolds, Dennis
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Seo, Soobin
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Shulga, Lenna V.
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Su, Na
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Viriya Taecharungroj
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International journal of hospitality management
SpringerLink / Bücher
91
Journal of business research : JBR
73
Journal of retailing and consumer services
60
International journal of internet marketing and advertising : IJIMA
40
Springer eBook Collection
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
International journal of electronic marketing and retailing : IJEMR
29
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
26
Marketing intelligence & planning
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
The journal of product & brand management
24
Research
21
Journal of promotion management : innovations in planning and applied research
17
Lehrbuch
17
Premier reference source
17
Business horizons
16
Journal of internet commerce
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Journal of strategic marketing
15
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
14
Innovatives Markenmanagement
14
Journal of the Academy of Marketing Science
14
The journal of brand management : an international journal
14
Technological forecasting & social change : an international journal
13
essentials
13
Asia Pacific journal of marketing and logistics
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
International journal of technology marketing : IJTMkt
12
Journal of marketing communications
12
The service industries journal
12
Cogent business & management
11
International journal of business information systems : IJBIS
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Springer eBooks / Business and Economics
11
Electronic commerce research
10
Journal of marketing management : MM
10
Customer engagement : contemporary issues and challenges
9
Springer eBook Collection / Business and Economics
9
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ECONIS (ZBW)
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1
A social media analysis of the contribution of destinations to client satisfaction with hotels
Bulchand-Gidumal, Jacques
;
Melián-González, Santiago
; …
- In:
International journal of hospitality management
35
(
2013
),
pp. 44-47
Persistent link: https://www.econbiz.de/10010225933
Saved in:
2
Enhancing consumer-brand relationships on restaurant Facebook fan pages : maximizing consumer benefits and increasing active participation
Kang, Juhee
;
Tang, Liang
;
Fiore, Ann Marie
- In:
International journal of hospitality management
36
(
2014
),
pp. 145-155
Persistent link: https://www.econbiz.de/10010239303
Saved in:
3
Friendship on social networking sites : improving relationships between hotel brands and consumers
Su, Na
;
Mariadoss, Babu John
;
Reynolds, Dennis
- In:
International journal of hospitality management
51
(
2015
),
pp. 76-86
Persistent link: https://www.econbiz.de/10011413949
Saved in:
4
"How was your meal?" : examining customer experience using Google maps reviews
Boonyanit Mathayomchan
;
Viriya Taecharungroj
- In:
International journal of hospitality management
90
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012300201
Saved in:
5
The missing link : creating value with Social Media use in hotels
Garrido-Moreno, Aurora
;
García-Morales, Víctor J.
; …
- In:
International journal of hospitality management
75
(
2018
),
pp. 94-104
Persistent link: https://www.econbiz.de/10011944968
Saved in:
6
Antecedents and consequences of customer brand engagement in integrated resorts
Ahn, Jiseon
;
Back, Ki-Joon
- In:
International journal of hospitality management
75
(
2018
),
pp. 144-152
Persistent link: https://www.econbiz.de/10011944979
Saved in:
7
Factors affecting willingness to participate in consumer generated advertisement
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
- In:
International journal of hospitality management
74
(
2018
),
pp. 214-223
Persistent link: https://www.econbiz.de/10011924667
Saved in:
8
Goodwill intended for whom? Examining factors influencing conspicuous prosocial behavior on social media
Choi, Jihee
;
Seo, Soobin
- In:
International journal of hospitality management
60
(
2017
),
pp. 23-32
Persistent link: https://www.econbiz.de/10011640219
Saved in:
9
The impact of customers' prior online experience on future hotel usage behavior
Lee, Jungwoo
;
Lee, Hyunae
;
Chung, Namho
- In:
International journal of hospitality management
91
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012389390
Saved in:
10
A fad or the future? : examining the effectiveness of virtual reality advertising in the hotel industry
Leung, Xi Y.
;
Lyu, Jiaying
;
Bai, Billy
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293884
Saved in:
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