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Determinants of students' satisfaction with e-commerce services in Ho Chi Minh City, Vietnam
Nhu Ty Nguyen; Thanh-Tuyen Tran; Cong-Lam Dang - In: Journal for global business advancement : JGBA 15 (2022) 6, pp. 764-781
Persistent link: https://www.econbiz.de/10014375399
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Consumer cosmopolitanism for Vietnamese young consumers : development and validation of a scale measurement
Ngoc Thai Pham; Nhu Ty Nguyen - In: Journal for global business advancement : JGBA 15 (2022) 6, pp. 714-737
Persistent link: https://www.econbiz.de/10014375382
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Systematic review and bibliometric analysis of the relationship between social identity theory and purchase intention in the past, present, and future
Tuong-Vi Thi Tran; Minh-Tri Ha; Quang Nhut Ho; Nhu Ty Nguyen - In: Journal for global business advancement : JGBA 15 (2022) 6, pp. 782-813
Persistent link: https://www.econbiz.de/10014375420
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Review and replication three existing measurement scales of consumer cosmopolitanism : an empirical study in Vietnamese young segment
Nhu Ty Nguyen; Pham, Thai-Ngoc - In: Journal for global business advancement : JGBA 14 (2021) 2, pp. 241-262
Persistent link: https://www.econbiz.de/10012595079
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The influence of employees' perceived work performance on the pro-environmental behaviours : the role of organisational identification in the Vietnamese hospitality industry
Nguyen, Quoc-Loc; Nhu Ty Nguyen; Hoang, My-Duyen - In: Journal for global business advancement : JGBA 15 (2022) 1, pp. 81-101
Persistent link: https://www.econbiz.de/10013479582
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The Vietnamese context : the effects of brand personality and social media on purchase intentions of authentic agricultural products
Tuong-Vi Thi Tran; Quang Nhut Ho; Tho Alang; Nhu Ty Nguyen - In: Journal for global business advancement : JGBA 16 (2023) 2, pp. 250-284
Persistent link: https://www.econbiz.de/10015057737
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Trust and user adaptation : driving continuous e-government use in Vietnam
Nhat-Phuong Vu; Cam-Tu Tran Hoang; Nhu Ty Nguyen; … - In: Journal for global business advancement : JGBA 16 (2023) 4, pp. 582-608
Persistent link: https://www.econbiz.de/10015057798
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Refining the traits-based technology acceptance model for Vietnamese Gen Z in the service sector
Nhu Ty Nguyen; Ngoc Thai Pham; Khanh-Ngan Nguyen Pham - In: Journal for global business advancement : JGBA 16 (2023) 4, pp. 609-637
Persistent link: https://www.econbiz.de/10015057799