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This article examines two major generic fluid milk advertising campaigns in New York City during the 1986-92 period. Estimates from a time-varying parameter model show that the evolution of the impact of generic advertising on fluid milk sales over each campaign followed a bell-shaped pattern....
Persistent link: https://www.econbiz.de/10005484186
The degree of market power exercised by fluid and manufactured processors in the U.S. dairy industry is estimated. AppelbaumÂ’'s quantity-setting conjectural variation approach is cast into a switching regime framework to account for the two market regimes created by the existence of the...
Persistent link: https://www.econbiz.de/10005064511
The largest portion of dairy and milk checkoff funds is spent on generic fluid milk advertising. These funds are distributed among four distinct media outlets-television, radio, print, and outdoor. Spending too little on one media outlet or too much on another constitutes a missed opportunity to...
Persistent link: https://www.econbiz.de/10005805368
This paper examines structural breaks in the vertical price relationships in U.S. beef/cattle and pork/hog sectors using monthly data of the past 40 years. A major methodological issue addressed is how to estimate price relationships when data contain intermittent structural breaks with unknown...
Persistent link: https://www.econbiz.de/10008643477