Ambroise, Laure; Bérard, Céline; Prim-Allaz, Isabelle - In: Journal of Business & Industrial Marketing 35 (2020) 12, pp. 1971-1981
Purpose: This paper aims to explore the complex relationships between knowledge strategies (i.e. exploration and exploitation) and the performance of manufacturing SMEs by testing the mediating role of customer relationship management capabilities, which are defined as a firm’s level of...