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~isPartOf:"Journal of Business Research"
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Journal of Business Research
Research technology management : RTM
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Improving the effectiveness of persuasive communications: Matching message with functional profile
Austin Spivey, W.
;
Michael Munson, J.
;
Locander, William B.
- In:
Journal of Business Research
11
(
1983
)
2
,
pp. 257-269
Persistent link: https://www.econbiz.de/10005462406
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