This brief commentary on the paper Designing Research with In-built Differentiated Replication expands on concerns about a lack of replication research by focusing on three key questions of continuous importance: Why should researchers conduct more replication research? Why do so few researchers...

The present paper addresses questions raised by Ball and Sawyer (2013--this issue) on Hubbard and Lindsay´s (this issue) article. In particular, it responds explicitly to their concerns about the possible drawbacks of using overlapping confidence intervals as a measure of significant sameness,...

Complaints about the value of academic business research in addressing real world issues are common. A change in research paradigms—from significant difference to significant sameness—is necessary to improve this situation. The present paper challenges research orthodoxy as representing poor...

While existing literature acknowledges positive effects of satisfaction and economic switching barriers for building customer loyalty, studies analyzing interactions of these antecedents reveal mixed findings. Prior research does not consider, as antecedents of switching barriers, either habits...

This paper explores the interaction between brand orientation and market orientation. Brand orientation is an inside-out, identity-driven approach that sees brands as a hub for an organization and its strategy. Similarly, market orientation is an outside-in, image-driven approach. Initially,...