Many universities are now marketing agricultural products including beef and dairy. The objective of the study was to examine the role of university brand affiliation in promoting locally produced food, particularly grass-fed beef. It is expected that other local producers will use the results...

Goat production, is one of the fastest growing agricultural production systems in the U.S. This growth has created opportunities for producers, especially the small-scale farmers looking for a profitable alternative enterprise to integrate into their existing production systems, particularly in...

The majority of consumers surveyed (77 percent) report awareness of the Jersey Fresh, state-sponsored promotional program. However, certain segments appear more likely to be familiar with Jersey Fresh and its logos than others are. Behavioral and demographic models were constructed to evaluate...

Consumers were surveyed at various grocery retail establishments in New Jersey to provide opinions on organic produce. The objective of this study was to empirically evaluate which demographic characteristics cause consumers to be more likely to pay a premium to obtain organically grown produce....

Unlike earlier surveys based studies on public attitudes and perceptions of biotechnology, this study investigates the importance of consumers' awareness and knowledge of and interest in biotechnology. Results suggest that Americans are largely unaware of both of the presence in their lives of...