Nagwan AlQershi; Mokhtar, Sany Sanuri Mohd; Abas, … - In: Journal of Intellectual Capital 23 (2020) 3, pp. 516-537
Purpose: This paper examines the interaction of human capital and CRM on the performance of SMEs in Yemen. Design/methodology/approach: The study used a quantitative approach in investigating the interacting effect of human capital on the relationship between CRM and SMEs' performance in Yemen....
