Purpose The purpose of this paper consists in discussing and modeling the asymmetrical nature of evaluation criteria that are notably relevant in strategic planning, project portfolio management and complex systems management. Design/methodology/approach The author guarantees the theoretic...

Purpose The purpose of this study is to propose a measure for earned attention and a model and procedure for the maximization of earned attention by a company over a period of time. Design/methodology/approach Utility functions are used as the base of the earned attention measure. An...