Assuming that providing memorable experiences is the raison d’être of tourism industry, the city envisaged as a tourist destination should assume the tourist’s perspective when designing the settings and the most significant activities of a visit. Cities are facing new challenges,...

The study tests the relationship between motivation, satisfaction, and loyalty using a structural equation model. Data have been collected through a questionnaire applied to visitors attending a local festival, Castro Marim Medieval Fair, which hosts every year between 45.000 and 60.000...

Nowadays brand personality is admitted to be one of the essential parts of brand strategy. It has also become a popular aspect of destination branding due to the fact that destinations are constantly competing for visitors attention in various ways. The term of branding has been first applied to...