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Impact of Positioning Strategies on Corporate Performance
Blankson, Charles; Kalafatis, Stavros P.; Cheng, Julian … - In: Journal of advertising research 48 (2008) 1, pp. 106-122
Persistent link: https://www.econbiz.de/10008051945
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Congruence between positioning and brand advertising
Blankson, Charles; Kalafatis, Stavros P. - In: Journal of advertising research 47 (2007) 1, pp. 79-94
Persistent link: https://www.econbiz.de/10003609582
Cover Image
Impact of positioning strategies on corporate performance
Blankson, Charles; Kalafatis, Stavros P.; Cheng, Julian … - In: Journal of advertising research 48 (2008) 1, pp. 106-122
Persistent link: https://www.econbiz.de/10003688989
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Why do people choose to multitask with media? : the dimensions of polychronicity as drivers of multiple media use : a user typology
Robinson, Helen R.; Kalafatis, Stavros P. - In: Journal of advertising research 60 (2020) 3, pp. 251-270
Persistent link: https://www.econbiz.de/10012301358