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GUEST EDITORIAL - The Shape of Marketing Research in 2021
Cristina Micu, Anca; Dedeker, Kim; Lewis, Ian; Moran, Robert - In: Journal of advertising research 51 (2011) 1, pp. 213-222
Persistent link: https://www.econbiz.de/10008993748
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Guest editorial: The shape of marketing research in 2021
Micu, Anca Cristina; Dedeker, Kim; Lewis, Ian; Moran, Robert - In: Journal of advertising research 51 (2011) 1, pp. 213-221
Persistent link: https://www.econbiz.de/10009127071
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How to advertise and build brand knowledge globally : comparing television advertising appeals across developed and emerging economies
Zarantonello, Lia; Schmitt, Bernd; Jedidi, Kamel - In: Journal of advertising research 54 (2014) 4, pp. 420-434
Persistent link: https://www.econbiz.de/10010481187