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Consumer behaviour
18
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Brand image
11
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11
Brand management
10
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10
Partial least squares
8
Partielle kleinste Quadrate
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Diamantopoulos, Adamantios
33
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Roth, Katharina P.
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Arslanagic-Kalajdzic, Maja
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Henseler, Jörg
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Gudergan, Siegfried
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Schlittgen, Rainer
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Moisescu, Ovidiu Ioan
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Radomir, Lăcrămioara
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Salzberger, Thomas
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Will, Alexander
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Journal of business research : JBR
Proceedings of the Hamburg International Conference of Logistics (HICL)
41
Journal of international marketing
24
Journal of the Academy of Marketing Science
21
Long range planning : LRP ; international journal of strategic management
16
European Journal of Marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
European journal of marketing : EJM
13
Industrielles Management : Arbeitspapier
13
Journal of Business Research
13
International Marketing Review
12
International marketing review
12
Industrial Management & Data Systems
10
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
10
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
9
Journal of Marketing Analytics
9
Journal of business economics : JBE
9
Arbeitspapier
8
European journal of marketing
8
Journal of marketing analytics : JMA
8
Measurement and research methods in international marketing
8
Journal of strategic marketing
7
Marketing : ZFP ; journal of research and management
7
SpringerLink / Bücher
7
AMS review : official publication of the Academy of Marketing Science
6
Beiträge zur Controlling-Forschung
6
British journal of management : BJM
6
Die Betriebswirtschaft : DBW
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of Product & Brand Management
6
Journal of marketing management : MM
6
Journal of marketing theory and practice
6
Organizational research methods : ORM
6
Psychometrika
6
The journal of brand management : an international journal
6
Universität Hamburg - Institut für Industriebetriebslehre und Organisation - Arbeitsbereich Industrielles Management - Arbeitspapiere
6
European Business Review
5
Journal of International Business Studies
5
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
5
Management information systems : mis quarterly
5
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ECONIS (ZBW)
39
OLC EcoSci
17
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1
Special issue editorial : advanced partial least squares structural equation modeling (PLS-SEM) applications in business research
Gudergan, Siegfried
;
Moisescu, Ovidiu Ioan
;
Radomir, …
- In:
Journal of business research : JBR
188
(
2025
),
pp. 1-11
Persistent link: https://www.econbiz.de/10015159453
Saved in:
2
PLS path modeling and evolutionary segmentation
Ringle, Christian M.
;
Sarstedt, Marko
;
Schlittgen, Rainer
; …
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1318-1324
Persistent link: https://www.econbiz.de/10009756046
Saved in:
3
Segmentation of PLS path models by iterative reweighted regressions
Schlittgen, Rainer
;
Ringle, Christian M.
;
Sarstedt, Marko
; …
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4583-4592
Persistent link: https://www.econbiz.de/10011554712
Saved in:
4
Latent class analysis in PLS-SEM : a review and recommendations for future applications
Sarstedt, Marko
;
Radomir, Lăcrămioara
;
Moisescu, …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 398-407
Persistent link: https://www.econbiz.de/10013197841
Saved in:
5
Estimation issues with PLS and CBSEM : where the bias lies!
Sarstedt, Marko
;
Hair, Joseph F.
;
Ringle, Christian M.
; …
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 3998-4010
Persistent link: https://www.econbiz.de/10011553860
Saved in:
6
Prediction-oriented modeling in business research by means of PLS path modeling : introduction to a JBR special section
Cepeda Carrión, Gabriel
;
Henseler, Jörg
;
Ringle, …
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4545-4551
Persistent link: https://www.econbiz.de/10011554706
Saved in:
7
Enhancing loyalty : when improving consumer satisfaction and delight matters
Ahrholdt, Dennis C.
;
Gudergan, Siegfried
;
Ringle, …
- In:
Journal of business research : JBR
94
(
2019
),
pp. 18-27
Persistent link: https://www.econbiz.de/10011947285
Saved in:
8
The PLS agent : predictive modeling with PLS-SEM and agent-based simulation
Schubring, Sandra
;
Lorscheid, Iris
;
Meyer, Matthias
; …
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4604-4612
Persistent link: https://www.econbiz.de/10011554724
Saved in:
9
Selecting single items to measure doubly concrete constructs : a cautionary tale
Sarstedt, Marko
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3159-3167
Persistent link: https://www.econbiz.de/10011507966
Saved in:
10
Should we use single items? : better not
Sarstedt, Marko
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3199-3203
Persistent link: https://www.econbiz.de/10011507985
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