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~isPartOf:"Journal of current issues and research in advertising"
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Advertising
66
Werbung
66
Advertising effects
41
Werbewirkung
41
Consumer behaviour
30
Konsumentenverhalten
30
Internet marketing
15
Online-Marketing
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Social web
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66
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Schauster, Erin
4
Haley, Eric John
3
Belobrovkina, Evgeniia
2
Callister, Mark
2
Feng, Yang
2
Ham, Chang-Dae
2
Morton, Cynthia R.
2
Mueller, Sophia
2
Neill, Marlene S.
2
Pittman, Matthew
2
Rodgers, Shelly
2
Sar, Sela
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Wen, Taylor Jing
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2
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Anghelcev, George
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Bae, Jongwan
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Baek, Tae Hyun
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Ben Saad, Sihem
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Björklund, J.
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Bouchacourt, Lindsay
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Journal of current issues and research in advertising
MPRA Paper
295
International journal of advertising : the review of marketing communications
252
Journal of advertising research
234
CESifo Working Paper
227
Economics Papers from University Paris Dauphine
200
International journal of advertising : the quarterly review of marketing communications
198
Journal of advertising
198
Journal of business research : JBR
198
CESifo working papers
176
Journal of advertising : official publication of the American Academy of Advertising
175
Journal of marketing communications
173
European Journal of Marketing
143
Journal of Consumer Marketing
136
Marketing science
127
Working papers / Rimisp Centro Latinoamericano para el Desarrollo Rural
119
NBER working paper series
108
CEPR Discussion Papers
97
Management science : journal of the Institute for Operations Research and the Management Sciences
93
IZA Discussion Papers
92
NBER Working Papers
91
Working Papers / NET Institute
91
Journal of promotion management : JPM
88
Young Consumers
83
International journal of industrial organization
81
Journal of retailing and consumer services
81
CESifo Working Paper Series
76
Journal of historical research in marketing
76
Marketing Science
75
Discussion paper series / IZA
74
Journal of promotion management : innovations in planning and applied research
73
European journal of operational research : EJOR
69
Ilmenau Economics Discussion Papers
69
Journal of current issues and research in advertising : JCIRA
66
European journal of marketing : EJM
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
Psychology & marketing
63
SpringerLink / Bücher
63
NET Institute Working Paper
61
International journal of internet marketing and advertising : IJIMA
60
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ECONIS (ZBW)
66
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1
Building the future of digital
advertising
one block at a time : how blockchain technology can change
advertising
practice and research
Yun, Joseph T.
;
Strycharz, Joanna
- In:
Journal of current issues and research in advertising
44
(
2023
)
1
,
pp. 24-37
Persistent link: https://www.econbiz.de/10014234460
Saved in:
2
Advertising
role of CSR and strategic investment in R&D : evidence from the biohealth industry
Bae, Jongwan
;
Oh, Hannah
;
Kim, Seungbeom
- In:
Journal of current issues and research in advertising
44
(
2023
)
1
,
pp. 105-121
Persistent link: https://www.econbiz.de/10014234470
Saved in:
3
Privacy concerns matter, knowledge does not : investigating effects of online behavioral
advertising
among Chinese and dutch adults
Zhang, Dong
;
Voorveld, Hilde
;
Boerman, Sophie C.
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 392-410
Persistent link: https://www.econbiz.de/10014416051
Saved in:
4
AI-driven contextual
advertising
: toward relevant messaging without personal data
Häglund, E.
;
Björklund, J.
- In:
Journal of current issues and research in advertising
45
(
2024
)
3
,
pp. 301-319
Persistent link: https://www.econbiz.de/10015191718
Saved in:
5
Computational
advertising
for meaningful brands, the public purpose, and a sustainable ecology : a call for research into a systems approach and modeling applications of llms in ma...
Pearson, Stewart
- In:
Journal of current issues and research in advertising
45
(
2024
)
3
,
pp. 357-367
Persistent link: https://www.econbiz.de/10015191722
Saved in:
6
Guilty displeasures? : how Gen-Z women perceive (in)authentic femvertising messages
Buckley, Anna Christine
;
Yannopoulou, Natalia
;
Gorton, …
- In:
Journal of current issues and research in advertising
45
(
2024
)
4
,
pp. 388-401
Persistent link: https://www.econbiz.de/10015191738
Saved in:
7
Evaluating the reliability and validity of practitioners and consumers'
advertising
creativity assessments
Mazerant, Komala
;
Willemsen, Lotte M.
;
Neijens, Peter
; …
- In:
Journal of current issues and research in advertising
45
(
2024
)
4
,
pp. 402-422
Persistent link: https://www.econbiz.de/10015191740
Saved in:
8
The role of perceived surveillance and privacy cynicism in effects of multiple synced
advertising
exposures on brand attitude
Segijn, Claire M.
;
Kim, Eunah
;
Ooijen, Iris van
- In:
Journal of current issues and research in advertising
45
(
2024
)
4
,
pp. 506-522
Persistent link: https://www.econbiz.de/10015191748
Saved in:
9
Digital body disturbances in
advertising
: attraction or repulsion?
Callister, Mark
;
Stern, Lesa A.
;
John, Kevin K.
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012821763
Saved in:
10
Empowering emotion : the driving force of share and purchase intentions in viral
advertising
Wen, Taylor Jing
;
Choi, Chang Won
;
Wu, Linwan
;
Morris, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 47-67
Persistent link: https://www.econbiz.de/10012821765
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