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~isPartOf:"Journal of current issues and research in advertising"
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Advertising effects
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Werbewirkung
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Advertising
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Werbung
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Consumer behaviour
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Konsumentenverhalten
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Internet marketing
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Online-Marketing
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Wen, Taylor Jing
3
Callister, Mark
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Feng, Yang
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Haley, Eric John
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Ham, Chang-Dae
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Holiday, Steven
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Huh, Jisu
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Kemp, Deena
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Lee, Seungae
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Morris, Jon D.
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Phillips, Barbara J.
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Pittman, Matthew
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Journal of current issues and research in advertising
Journal of advertising research
295
Journal of business research : JBR
283
International journal of advertising : the review of marketing communications
254
Journal of advertising : official publication of the American Academy of Advertising
243
International journal of advertising : the quarterly review of marketing communications
238
Journal of marketing communications
227
Psychology & marketing
142
Journal of promotion management : JPM
139
Marketing science
127
Journal of retailing and consumer services
123
Journal of promotion management : innovations in planning and applied research
101
European journal of marketing : EJM
82
Journal of current issues and research in advertising : JCIRA
79
International journal of internet marketing and advertising : IJIMA
76
Journal of marketing research : JMR
74
Health marketing quarterly
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
Marketing letters : a journal of research in marketing
65
Economics Papers from University Paris Dauphine
63
SpringerLink / Bücher
58
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
57
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
54
Marketing : ZFP ; journal of research and management
54
Asia Pacific journal of marketing and logistics
51
The journal of product & brand management
51
Young consumers : insight and ideas for responsible marketers
51
Journal of marketing
47
Management science : journal of the Institute for Operations Research and the Management Sciences
45
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
45
MPRA Paper
44
International journal of sports marketing & sponsorship
43
Journal of international consumer marketing
43
Marketing intelligence & planning
42
The journal of brand management : an international journal
39
Journal of the Academy of Marketing Science
38
European journal of marketing
37
Cogent business & management
35
NBER working paper series
35
CESifo Working Paper
34
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ECONIS (ZBW)
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1
Spokes-characters in print advertising : an update and extension
Phillips, Barbara J.
;
Sedgewick, Jennifer R.
; …
- In:
Journal of current issues and research in advertising
40
(
2019
)
2
,
pp. 214-228
Persistent link: https://www.econbiz.de/10012243128
Saved in:
2
En-gendering power and empowerment in advertising : a content analysis
Tsai, Wan-Hsiu Sunny
;
Shata, Aya
;
Tian, Shiyun
- In:
Journal of current issues and research in advertising
42
(
2021
)
1
,
pp. 19-33
Persistent link: https://www.econbiz.de/10012483543
Saved in:
3
Influencer marketing on social media : how different social media platforms afford influencer-follower relation and drive advertising effectiveness
Lou, Chen
;
Taylor, Charles Robert
;
Zhou, Xuan
- In:
Journal of current issues and research in advertising
44
(
2023
)
1
,
pp. 60-87
Persistent link: https://www.econbiz.de/10014234467
Saved in:
4
Empathy or escape? : examining alternative mechanisms underlying responses to disgust-evoking charity appeals over time
Kemp, Deena
- In:
Journal of current issues and research in advertising
44
(
2023
)
1
,
pp. 88-104
Persistent link: https://www.econbiz.de/10014234468
Saved in:
5
AI-driven contextual advertising : toward relevant messaging without personal data
Häglund, E.
;
Björklund, J.
- In:
Journal of current issues and research in advertising
45
(
2024
)
3
,
pp. 301-319
Persistent link: https://www.econbiz.de/10015191718
Saved in:
6
Evaluating the reliability and validity of practitioners and consumers' advertising creativity assessments
Mazerant, Komala
;
Willemsen, Lotte M.
;
Neijens, Peter
; …
- In:
Journal of current issues and research in advertising
45
(
2024
)
4
,
pp. 402-422
Persistent link: https://www.econbiz.de/10015191740
Saved in:
7
The role of perceived surveillance and privacy cynicism in effects of multiple synced advertising exposures on brand attitude
Segijn, Claire M.
;
Kim, Eunah
;
Ooijen, Iris van
- In:
Journal of current issues and research in advertising
45
(
2024
)
4
,
pp. 506-522
Persistent link: https://www.econbiz.de/10015191748
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8
Digital body disturbances in advertising : attraction or repulsion?
Callister, Mark
;
Stern, Lesa A.
;
John, Kevin K.
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012821763
Saved in:
9
Empowering emotion : the driving force of share and purchase intentions in viral advertising
Wen, Taylor Jing
;
Choi, Chang Won
;
Wu, Linwan
;
Morris, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 47-67
Persistent link: https://www.econbiz.de/10012821765
Saved in:
10
Intrusive or relevant? : exploring how consumers avoid native facebook ads through decomposed Persuasion knowledge
Ham, Chang-Dae
;
Ryu, Sann
;
Lee, Joonghwa
;
Chaung, Un-Chae
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 68-89
Persistent link: https://www.econbiz.de/10012821766
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