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Strategic Foretelling: Communication-Based Antecedents of a Firm's Propensity to Preannounce
Calantone, Roger J.; Schatzel, Kim E. - In: Journal of marketing 64 (2000) 1, pp. 17-30
Persistent link: https://www.econbiz.de/10005961457
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A search for theoretical plurality in new product launch
Calantone, Roger J.; Molina-Castillo, Francisco-Jose - In: Journal of global scholars of marketing science : … 25 (2015) 1, pp. 49-58
Persistent link: https://www.econbiz.de/10010519595
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New product creativity : understanding contract specificity in new product introductions
Dean, Tereza; Griffith, David A.; Calantone, Roger J. - In: Journal of marketing 80 (2016) 2, pp. 39-58
Persistent link: https://www.econbiz.de/10011458669
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Launch activities and timing in new product development
Calantone, Roger J.; Di Benedetto, C. Anthony; Rubera, Gaia - In: Journal of global scholars of marketing science : … 28 (2018) 1, pp. 33-41
Persistent link: https://www.econbiz.de/10011879715
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Joint Ventures in China: A Comparative Study of Japanese, Korean, and U.S. Partners
Calantone, Roger J.; Zhao, Yushan Sam - In: Journal of marketing 65 (2001) 2, pp. 1-23
Persistent link: https://www.econbiz.de/10005951250
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The Impact of Market Knowledge Competence on New Product Advantage: Conceptualization and Empirical Examination
Li, Tiger; Calantone, Roger J. - In: Journal of marketing 62 (1998) 4, pp. 13-29
Persistent link: https://www.econbiz.de/10005973275