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"Elephants can't gallop" : performativity, knowledge and power in the market for lay-investing
Roscoe, Philip - In: Journal of marketing management : MM 31 (2015) 1/2, pp. 193-218
Persistent link: https://www.econbiz.de/10010511364
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Myriam's "adverteasing" : on the performative power of marketing promises
Cochoy, Franck - In: Journal of marketing management : MM 31 (2015) 1/2, pp. 123-140
Persistent link: https://www.econbiz.de/10010511378
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Exploring entrepreneurial marketing
Miles, Morgan P.; Gilmore, Audrey; Harrigan, Paul; … - In: Journal of strategic marketing 23 (2015) 2, pp. 94-111
Persistent link: https://www.econbiz.de/10011305975
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Fashion creation and diffusion : the institution of marketing
Atik, Deniz; Firat, A. Fuat - In: Journal of marketing management : MM 29 (2013) 7/8, pp. 836-860
Persistent link: https://www.econbiz.de/10009790972
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Marketing, violence and social cohesion : first steps to a conceptual approach to the understanding of the normalising role of marketing
Bouchet, Dominique - In: Journal of marketing management : MM 34 (2018) 11/12, pp. 1048-1062
Persistent link: https://www.econbiz.de/10011962134
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Envisioning consumers : how videography can contribute to marketing knowledge
Belk, Russell W.; Caldwell, Marylouise; Devinney, … - In: Journal of marketing management : MM 34 (2018) 5/6, pp. 432-458
Persistent link: https://www.econbiz.de/10011934543
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Barriers to advancing the science and practice of marketing
Baron, Andrew Scott; Zaltman, Gerald; Olson, Jerry C. - In: Journal of marketing management : MM 33 (2017) 11/12, pp. 893-908
Persistent link: https://www.econbiz.de/10011753466
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Guest editorial: contemporary Issues in luxury marketing and branding
Christodoulides, George; Michaelidou, Nina; Khan, M. Sajid - In: Journal of strategic marketing 32 (2024) 4, pp. 551-553
Persistent link: https://www.econbiz.de/10014553338
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The marketing accounting interface : lessons and limitations
Sidhu, Baljit K.; Roberts, John H. - In: Journal of marketing management : MM 24 (2008) 7/8, pp. 669-686
Persistent link: https://www.econbiz.de/10003768141
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Assessing marketing performance : dont't settle for a silver metric
Ambler, Tim; Roberts, John H. - In: Journal of marketing management : MM 24 (2008) 7/8, pp. 733-750
Persistent link: https://www.econbiz.de/10003768182