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Differences in perspective and the influence of charitable appeals : when imagining oneself as the victim is not beneficial
Hung, Iris W.; Wyer, Robert S. - In: Journal of marketing research : JMR 46 (2009) 3, pp. 421-434
Persistent link: https://www.econbiz.de/10003867365
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Shaping consumer imaginations : the role of self-focused attention in product evaluations
Hung, Iris W.; Wyer, Robert S. - In: Journal of marketing research : JMR 48 (2011) 2, pp. 381-392
Persistent link: https://www.econbiz.de/10008988434
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Relaxation increases monetary valuations
Pham, Michel T.; Hung, Iris W.; Gorn, Gerald J. - In: Journal of marketing research : JMR 48 (2011) 5, pp. 814-826
Persistent link: https://www.econbiz.de/10009348952
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Mirror, mirror on the retail wall : self-focused attention promotes reliance on feelings in consumer decisions
Chang, Hannah H.; Hung, Iris W. - In: Journal of marketing research : JMR 55 (2018) 4, pp. 586-599
Persistent link: https://www.econbiz.de/10011912736