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Emotional accounting : how feelings about money influence consumer choice
Levav, Jonathan; McGraw, A. Peter - In: Journal of marketing research : JMR 46 (2009) 1, pp. 66-80
Persistent link: https://www.econbiz.de/10003810254
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Choice construction versus preference construction : the instability of preferences learned in context
Amir, On; Levav, Jonathan - In: Journal of marketing research : JMR 45 (2008) 2, pp. 145-158
Persistent link: https://www.econbiz.de/10003707174
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Prominence versus dominance : how relationships between alternatives drive decision strategy and choice
Evangelidis, Ioannis; Levav, Jonathan - In: Journal of marketing research : JMR 50 (2013) 6, pp. 753-766
Persistent link: https://www.econbiz.de/10010381159
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The asymmetric impact of context on advantaged versus disadvantaged options
Evangelidis, Ioannis; Levav, Jonathan; Simonson, Itamar - In: Journal of marketing research : JMR 55 (2018) 2, pp. 239-253
Persistent link: https://www.econbiz.de/10011845004