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Consumer behaviour
342
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Dhar, Ravi
11
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7
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6
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5
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Journal of marketing research : JMR
Journal of business research : JBR
2,046
Journal of retailing and consumer services
1,993
International journal of consumer studies
762
International journal of hospitality management
742
Psychology & marketing
662
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
Management science : journal of the Institute for Operations Research and the Management Sciences
416
Journal of Consumer Marketing
413
European Journal of Marketing
409
Asia Pacific journal of marketing and logistics
404
The journal of product & brand management
391
Journal of retailing
366
European journal of marketing : EJM
363
The journal of brand management : an international journal
358
Technological forecasting & social change : an international journal
352
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
342
Tourism management : research, policies, practice
339
Journal of travel and tourism marketing
336
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
335
Online Information Review
326
Journal of marketing management : MM
321
Journal of international consumer marketing
320
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
319
Journal of marketing
314
Marketing letters : a journal of research in marketing
311
Journal of the Academy of Marketing Science
310
The international review of retail, distribution and consumer research
310
Journal of marketing communications
307
Cogent business & management
304
International journal of retail & distribution management
302
International Journal of Retail & Distribution Management
295
Journal of fashion marketing and management
292
Marketing intelligence & planning
290
Journal of business ethics : JOBE
284
The journal of consumer marketing
283
Telecommunications policy : the international journal of digital economy, data sciences and new media
276
Journal of consumer behaviour : an international research review
274
International journal of contemporary hospitality management
270
European journal of operational research : EJOR
267
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ECONIS (ZBW)
365
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1
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365
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1
Distribution intensity and new car choice
Bucklin, Randolph E.
;
Siddarth, S.
;
Silva-Risso, Jorge M.
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 473-486
Persistent link: https://www.econbiz.de/10003756359
Saved in:
2
How sales taxes affect customer and firm behavior: the role of search on the
Internet
Anderson, Eric T.
;
Fong, Nathan M.
;
Simester, Duncan
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
2
,
pp. 229-239
Persistent link: https://www.econbiz.de/10003965460
Saved in:
3
Multitier store brands and channel profits
Amaldoss, Wilfred
;
Shin, Woochoel
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 754-767
Persistent link: https://www.econbiz.de/10011421696
Saved in:
4
Attributing conversions in a multichannel online marketing environment : an empirical model and a field experiment
Li, Hongshuang
;
Kannan, P. K.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 40-56
Persistent link: https://www.econbiz.de/10010349040
Saved in:
5
Driving online and offline sales : the cross-channel effects of traditional, online display, and paid search advertising
Dinner, Isaac M.
;
Heerde, Harald J. van
;
Neslin, Scott A.
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 527-545
Persistent link: https://www.econbiz.de/10010489719
Saved in:
6
Clicks as a healthy alternative to bricks : how online grocery shopping reduces vice purchases
Huyghe, Elke
;
Verstraeten, Julie
;
Geuens, Maggie
;
Van …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 61-74
Persistent link: https://www.econbiz.de/10011650423
Saved in:
7
TV channel search and commercial breaks
Yao, Song
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
Saved in:
8
Can offline stores drive online sales?
Wang, Kitty
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
Saved in:
9
Internet
versus television advertising : a brand-building comparison
Draganska, Michaela
;
Hartmann, Wesley R.
;
Stanglein, Gena
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
Saved in:
10
Effects of
Internet
display advertising in the purchase funnel : model-based insights from a randomized field experiment
Hoban, Paul R.
;
Bucklin, Randolph E.
- In:
Journal of marketing research : JMR
52
(
2015
)
3
,
pp. 375-393
Persistent link: https://www.econbiz.de/10011292880
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