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Plural form franchise networks : a test of Bradach's model
Cliquet, Gérard; Pénard, Thierry - In: Journal of retailing and consumer services 19 (2012) 1, pp. 159-167
Persistent link: https://www.econbiz.de/10009507878
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Online search - online purchase in franchising : an empirical analysis of franchisor website functionality
Pénard, Thierry; Perrigot, Rozenn - In: Journal of retailing and consumer services 39 (2017), pp. 164-172
Persistent link: https://www.econbiz.de/10011747774
Cover Image
Plural form franchise networks: A test of Bradach’s model
Cliquet, Gérard; Pénard, Thierry - In: Journal of retailing and consumer services 19 (2012) 1, pp. 159-168
Persistent link: https://www.econbiz.de/10009821637