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Digital coupon promotion and platform selection in the presence of delivery effort
Jiang, Yuqing; Liu, Fan; Lim, Andrew - In: Journal of retailing and consumer services 62 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012648885
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When should star power and eWOM be responsible for the box office performance? : an empirical study based on signaling theory
Fan, Liu; Zhang, Xiaoping; Rai, Laxmisha - In: Journal of retailing and consumer services 62 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012648831
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Enjoy to read and enjoy to shop : an investigation on the impact of product information presentation on purchase intention in digital content marketing
Fan, Liu; Wang, Yawei; Mou, Jian - In: Journal of retailing and consumer services 76 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014460829