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~isPartOf:"Journal of service management"
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Journal of service management
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
17
International journal of advertising : the quarterly review of marketing communications
16
Journal of business research : JBR
14
Journal of marketing communications
11
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
11
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
9
International journal of advertising : the review of marketing communications
7
Journal of advertising : official publication of the American Academy of Advertising
6
International Marketing Review
5
Journal of Business Research
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Young Consumers
5
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
International marketing review
4
Journal of electronic commerce research : JECR
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
The journal of brand management : an international journal
4
Belgian journal of operations research, statistics and computer science
3
European Journal of Marketing
3
Journal of advertising research
3
Journal of business ethics : JOBE
3
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
3
The SAGE handbook of marketing ethics
3
Young consumers : insight and ideas for responsible marketers
3
Advertising in new formats and media : current research and implications for marketers
2
Applied economics
2
Breaking new ground in theory and practice
2
Cross-cultural buyer behavior
2
Cutting edge international research
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of electronic commerce : IJEC
2
Journal of Islamic marketing
2
Journal of Service Management
2
Journal of Social Marketing
2
Journal of advertising
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Journal of marketing management : MM
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Marketing intelligence & planning
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ECONIS (ZBW)
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"We(b)care" : how review set balance moderates the appropriate response strategy to negative online reviews
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Purnawirawan, …
- In:
Journal of service management
26
(
2015
)
3
,
pp. 486-515
Persistent link: https://www.econbiz.de/10011389108
Saved in:
2
Is webcare good for business? : a study of the effect of managerial response strategies to online reviews on hotel bookings
Lopes, Ana Isabel
;
Malthouse, Edward C.
;
Dens, Nathalie
; …
- In:
Journal of service management
35
(
2024
)
6
,
pp. 22-41
Persistent link: https://www.econbiz.de/10015208225
Saved in:
3
Guest editorial: opportunities and challenges at the crossroads of communication and services
Lievens, Annouk
;
Neijens, Peter
;
Pelsmacker, Patrick de
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 497-506
Persistent link: https://www.econbiz.de/10013325666
Saved in:
4
Special issue: opportunities and challenges at the crossroads of communication and services
Lievens, Annouk
(
ed.
);
Neijens, Peter
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10013325690
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