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Exploring entrepreneurial marketing
Miles, Morgan P.; Gilmore, Audrey; Harrigan, Paul; … - In: Journal of strategic marketing 23 (2015) 2, pp. 94-111
Persistent link: https://www.econbiz.de/10011305975
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Guest editorial: contemporary Issues in luxury marketing and branding
Christodoulides, George; Michaelidou, Nina; Khan, M. Sajid - In: Journal of strategic marketing 32 (2024) 4, pp. 551-553
Persistent link: https://www.econbiz.de/10014553338
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Identifying critical problems for mutual cooperation between the private and public sectors : a marketing perspective
Robin, Donald P. - In: Journal of the Academy of Marketing Science 14 (1986) 3, pp. 1-12
Persistent link: https://www.econbiz.de/10001045539
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Some strategy implications of a matrix approach to the classification of marketing goods and services
Bell, Martin L. - In: Journal of the Academy of Marketing Science 14 (1986) 1, pp. 13-20
Persistent link: https://www.econbiz.de/10001045560
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Market-based capabilities and financial performance of firms : insights into marketing's contribution to firm value
Ramaswami, Sridhar N.; Srivastava, Rajendra Krishan; … - In: Journal of the Academy of Marketing Science 37 (2009) 2, pp. 97-116
Persistent link: https://www.econbiz.de/10003850890
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Evaluation of subsidiary marketing performance : combining process and outcome performance metrics
Grewal, Dhruv; Iyer, Gopalkrishnan R.; Kamakura, Wagner A. - In: Journal of the Academy of Marketing Science 37 (2009) 2, pp. 117-129
Persistent link: https://www.econbiz.de/10003850892
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Guest editorial: Strategic sales and strategic marketing
Lane, Nikala - In: Journal of strategic marketing 17 (2009) 3/4, pp. 189-190
Persistent link: https://www.econbiz.de/10003887621
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Strategic sales organizations : transformation challenges and facilitators within the sales-marketing interface
Malshe, Avinash - In: Journal of strategic marketing 17 (2009) 3/4, pp. 271-289
Persistent link: https://www.econbiz.de/10003887649
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Collaboration between sales and marketing, market orientation and business performance in business-to-business organisations
Le Meunier-FitzHugh, Kenneth; Lane, Nikala - In: Journal of strategic marketing 17 (2009) 3/4, pp. 291-306
Persistent link: https://www.econbiz.de/10003887651
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Special issue: Strategic sales and strategic marketing
Lane, Nikala (contributor) - 2009
Persistent link: https://www.econbiz.de/10003887657