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A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.; Akaka, Melissa Archpru - In: Journal of strategic marketing 24 (2016) 1, pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
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The impact of entrepreneurial marketing on innovative marketing performance in small- and medium-sized companies
Rezvani, Mehran; Fathollahzadeh, Zeinab - In: Journal of strategic marketing 28 (2020) 2, pp. 136-148
Persistent link: https://www.econbiz.de/10012202799
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Small and medium size firm's marketing competitive advantage and environmental initiatives in the Middle East
D'Souza, Clare M.; Taghian, Mehdi - In: Journal of strategic marketing 26 (2018) 7, pp. 568-582
Persistent link: https://www.econbiz.de/10011976362
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The interplay of marketing performance measurement and market orientation leading to high business performance in manufacturing SMEs
Mařík, Jiří; Karlíček, Miroslav; Mochtak, Michal - In: Journal of strategic marketing 32 (2024) 1, pp. 34-48
Persistent link: https://www.econbiz.de/10014553115
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Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic; Javalgi, Rajshekhar (Raj) G.; Gross, … - In: Journal of strategic marketing 31 (2023) 3, pp. 549-577
Persistent link: https://www.econbiz.de/10014304915