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Perceived marketing-sales relationship effectiveness : a matter of justice
Hulland, John; Nenkov, Gergana Y.; Barclay, Donald W. - In: Journal of the Academy of Marketing Science 40 (2012) 3, pp. 450-467
Persistent link: https://www.econbiz.de/10009548612
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The intellectual ecology of mainstream marketing research : an inquiry into the place of marketing in the family of business disciplines
Clark, Terry D.; Key, Thomas Martin; Hodis, Monica; … - In: Journal of the Academy of Marketing Science 42 (2014) 3, pp. 223-241
Persistent link: https://www.econbiz.de/10010364023
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A conceptualization of the consumer behavior discipline
Sirgy, M. Joseph - In: Journal of the Academy of Marketing Science 13 (1985) 1, pp. 104-121
Persistent link: https://www.econbiz.de/10001020282
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Research in marketing strategy
Morgan, Neil A.; Whitler, Kimberly A.; Feng, Hui; … - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 4-29
Persistent link: https://www.econbiz.de/10011996664