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I like what I know: Is recognition a non-compensatory determiner of consumer choice?

Oeusoonthornwattana, Onvara; Shanks, David R. - In: Judgment and Decision Making 5 (2010) 4, pp. 310-325

What is the role of recognition in consumer choice? The recognition heuristic (RH) proposes that in situations where …-compensatory decision heuristic in inference. Here we report two experiments on preference using a naturalistic consumer choice task …

Persistent link: https://www.econbiz.de/10008548764

Recognising the recognition heuristic for what it is (and what it's not)

Newell, Ben R. - In: Judgment and Decision Making 6 (2011) 5, pp. 409-412

recognition heuristic are testament to the power and theoretical fertility of a simple idea about the role of recognition in … recognition heuristic. …

Persistent link: https://www.econbiz.de/10009219989

Fast Acceptance by Common Experience - FACE-recognition in Schelling's model of neighborhood segregation

Berg, Nathan; Hoffrage, Ulrich; Abramczuk, Katarzyna - In: Judgment and Decision Making 5 (2010) 5, pp. 391-410

Schelling (1969, 1971a,b, 1978) observed that macro-level patterns do not necessarily reflect micro-level intentions, desires or goals. In his classic model on neighborhood segregation which initiated a large and influential literature, individuals with no desire to be segregated from those who...

Persistent link: https://www.econbiz.de/10008614927

The devil you know: The effect of brand recognition and product ratings on consumer choice

Thoma, Volker; Williams, Alwyn - In: Judgment and Decision Making 8 (2013) 1, pp. 34-44

Heuristic (RH), which proposes that in situations where recognition is predictive of a decision criterion, recognized objects …

Persistent link: https://www.econbiz.de/10010604781