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Prior literature has documented the performance benefits from the use of electronic data interchange (EDI) and the Internet. Using purchase and fulfillment records from the U.S. government's Federal Supply Service, we provide a direct comparison of performance between a private network EDI...
Persistent link: https://www.econbiz.de/10009218066
The widespread implementation of customer relationship management technologies in business has allowed companies to increasingly focus on both acquiring and retaining customers. The challenge of designing incentive mechanisms that simultaneously focus on customer acquisition and customer...
Persistent link: https://www.econbiz.de/10009213990