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Targeted Advertising Strategies on Television

Gal-Or, Esther; Gal-Or, Mordechai; May, Jerrold H.; … - In: Management Science 52 (2006) 5, pp. 713-725

The personal video recorder (PVR) facilitates the use of targeted advertising by allowing companies to monitor television viewing behavior and to build demographic profiles of viewers from the data that are collected. Our research explores the extent to which an advertiser should allocate...

Persistent link: https://www.econbiz.de/10009191424

The Theory of Ratio Scale Estimation: Saaty's Analytic Hierarchy Process

Harker, Patrick T.; Vargas, Luis G. - In: Management Science 33 (1987) 11, pp. 1383-1403

The Analytic Hierarchy Process developed by Saaty (Saaty, T. L. 1980. The Analytic Hierarchy Process. McGraw-Hill, New York.) has proven to be an extremely useful method for decision making and planning. However, some researchers in these areas have raised concerns over the theoretical basis...

Persistent link: https://www.econbiz.de/10009191724

Erratum: "The Theory of Ratio Scale Estimation: Saaty's Analytic Hierarchy Process" (Vol. 33, No. 11, November 1987)

Harker, Patrick T.; Vargas, Luis G. - In: Management Science 34 (1988) 12, pp. 1511-1511

No abstract available.

Persistent link: https://www.econbiz.de/10009191771

Reply to "Remarks on the Analytic Hierarchy Process" by J. S. Dyer

Harker, Patrick T.; Vargas, Luis G. - In: Management Science 36 (1990) 3, pp. 269-273

No abstract available.

Persistent link: https://www.econbiz.de/10009214043