Desai, Preyas; Purohit, Devavrat - In: Management Science 44 (1998) 11-Part-2, pp. 19-19
This paper analyzes the problems associated with marketing a durable through leases and sales. Academic research in this area has argued that in a monopolistic environment, leasing dominates selling. Hence, leasing and selling should not co-exist and the firm should concentrate its efforts...