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Qian, Yi; Gong, Qiang; Chen, Yuxin - In: Marketing science : the marketing journal of the … 34 (2015) 4, pp. 522-538

Persistent link: https://www.econbiz.de/10011313065

Narasimhan, Chakravarthi; Turut, Özge - In: Marketing science : the marketing journal of the … 32 (2013) 3, pp. 393-410

Persistent link: https://www.econbiz.de/10009759903

Shen, Qiaowei; Xiao, Ping - In: Marketing science : the marketing journal of the … 33 (2014) 2, pp. 287-307

Persistent link: https://www.econbiz.de/10010358773

Orhun, A. Yeşim; Venkataraman, Sriram; Chintagunta, … - In: Marketing science : the marketing journal of the … 35 (2016) 1, pp. 73-92

Persistent link: https://www.econbiz.de/10011437605

Nishida, Mitsukuni - In: Marketing science : the marketing journal of the … 34 (2015) 1, pp. 20-38

Persistent link: https://www.econbiz.de/10010497619

Cachon, Gérard P.; Terwiesch, Christian; Xu, Yi - In: Marketing science : the marketing journal of the … 27 (2008) 3, pp. 461-473

Persistent link: https://www.econbiz.de/10003736768

Cai, C. Jeffrey; Raju, Jagmohan Singh - In: Marketing science : the marketing journal of the … 35 (2016) 5, pp. 743-755

Persistent link: https://www.econbiz.de/10011584711

Lu, Shijie; Yang, Sha - In: Marketing science : the marketing journal of the … 36 (2017) 6, pp. 976-998

Persistent link: https://www.econbiz.de/10011791436

Kappe, Eelco; Stremersch, Stefan - In: Marketing science : the marketing journal of the … 35 (2016) 6, pp. 915-933

Persistent link: https://www.econbiz.de/10011617439

Sharma, Siddhartha; Mehra, Amit - In: Marketing science : the marketing journal of the … 40 (2021) 2, pp. 325-343

Persistent link: https://www.econbiz.de/10012504964