views of 400 video ads, and crowd-sourced measurement of advertising persuasiveness among 24,000 survey responses …

digital advertising. Using a massive individual-level data set, our paper captures the effectiveness of display advertising … confounders. We empirically demonstrate that mere exposure to display advertising can increase users’ propensity to search for the … display advertising on increasing consumers’ propensity to make a purchase. Furthermore, we find that the advertising …

We explore substitution patterns across advertising platforms. Using data on the advertising prices paid by lawyers for …. When lawyers cannot contact clients by mail, advertising prices per click for search engine advertisements are 5-7% higher …. Therefore, online advertising substitutes for offline advertising. This substitution towards online advertising is strongest in …

and advertising revenues. In contrast, foreclosure seems an unlikely scenario since it reduces the foreclosing ISP …’s revenues from selling broadband by more than it can recuperate through advertising on online content …

, since customers typically buy only one of the two products (e.g. in the case of newspapers, advertisers buy advertising …

Newspapers' advertising revenues have declined sharply in recent decades. We build a model to investigate the … that a reduction in advertising revenues lowers newspapers' incentives to produce journalistic-intensive content, which … perform a difference-in-differences analysis using a “quasi-natural experiment”: the introduction of advertising on television …