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How innovators thwart new entrants into their market
Robertson, Thomas S.
;
Gatignon, Hubert
- In:
Planning Review
19
(
1991
)
5
,
pp. 4-11
Innovator companies need to rehearse a logical strategic defense before they're ambushed by a new competitor.
Persistent link: https://www.econbiz.de/10014971299
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