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New products and services development
Gatignon, Hubert A.
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2011
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Launching new products and services : marketing innovations effectively
Gatignon, Hubert A.
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2011
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Organizing to innovate : adapting the firm to innovate
Gatignon, Hubert A.
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2011
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Orienting the firm for promoting innovations : establishing a a culture of innovations
Gatignon, Hubert A.
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2011
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Innovating new products and services : the dimensions of innovations
Gatignon, Hubert A.
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2011
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