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Taking a set of studies about business action as the empirical starting-point, this paper looks at the various ways in which action is represented. The overall research question can be stated as follows: how is business action reconstructed in our narratives? The texts analysed are collected...
Persistent link: https://www.econbiz.de/10005802436
The main purpose of the paper is to investigate young peoples’ perspectives on mobile services in order to shed light on the acceptance of mobile services. The knowledge of and interest in mobile services of individuals using such services is analyzed. A second objective is to investigate the...
Persistent link: https://www.econbiz.de/10005802515
Purpose <p> The purpose of the paper is to identify changes in different types of knowledge in a service outsourcing relationship as knowledge is transferred from the client to the provider, which correspond to the research question that guides the paper: ‘What are the effects on knowledge types...</p>
Persistent link: https://www.econbiz.de/10011031861
Bakgrund: <p> Ny teknik kan ge nya möjligheter. Exempel på det är mobila betalningar, mobila plånböcker, lägesbaserade tjänster samt ”Tingens Internet”. Avståndet från vision till vardag är dock ofta långt. Studier av e-handelns utveckling har visat att det tog mer än ett decennium...</p>
Persistent link: https://www.econbiz.de/10011031862
Previous research has shown that consumer trust in advertising is low and continues to diminish. Researchers have also found that a big share of advertising investments is placed in less favorable media which can contribute to consumers’ increasing disbelief towards advertising. The results of...
Persistent link: https://www.econbiz.de/10009369224
This study shows that, despite organizations claiming to care for the green environment through documented environmental policies, marketing communication such as advertising media selection does not seem to be much guided by green environmental concerns. Problems with consistency and control...
Persistent link: https://www.econbiz.de/10009370873
For marketing managers, decisions in media planning and consequently the media selection are becoming increasingly complex and challenging as more media options are available. This exploratory study examines the factors that guide and influence marketing managers when selecting media for their...
Persistent link: https://www.econbiz.de/10009368493
As society changes and patterns of economic development – across regions, countries, markets, companies and other organizations – become more complex and intricate, there is a general wish for reliable and valid indicators of what is going on and where economic development is heading. <p> This...</p>
Persistent link: https://www.econbiz.de/10008727950
Research about codes of corporate ethics has hitherto taken a hypothetical, correct meaning of codes for granted. The article problematises the dichotomous categories intrinsic and subjective meanings of codes. I address the question if professionals in finance accept codes of business. The...
Persistent link: https://www.econbiz.de/10004991299
We develop a conceptual model of entrepreneurial exit which includes exit through liquidation and firm sale for both firms in financial distress and firms performing well. This represents four distinct exit routes. In developing the model, we complement the prevailing theoretical framework of...
Persistent link: https://www.econbiz.de/10004991300