Part I. State Of The Field -- Approaching Media Influence And Its Mechanisms -- Connections And Relationships In Europe And Worldwide And Their Impact -- Part Ii. Research On Online Media And The Impact On Consumers, Businesses And Society -- Methodology And Research Design -- Case Studies On...

1 Introduction: digital transformation, big techs, and public policies -- 2 New economy(ies), new economics and new ‘digital’ rights -- 3 Big Techs, Market Power and Public Policies -- 4 Big techs and on-line information system -- 5 Private power and public policies: between antitrust and...

Dieses Buch präsentiert die wesentlichen Aspekte der Markenführung im Internet. Wissenschaftler*innen stellen die Erkenntnisse der Markentheorie und des Markenmanagements dar und Digitalexpert*innen führen aus, wie die Instrumente der Markenführung im Netz konkret umgesetzt werden. Da das...

Chapter 1: Digitization of business; Need for recombination during COVID-19 -- Chapter 2: Phases of possible recovery of digital enterprises in new normal business for Living with COVID-19 times: Opportunities for a new era in sustainable development goals -- Chapter 3: Taking steps to help the...

Introduction -- Theoretical Background -- Design Science Research Methodology -- A Framework for Gamified Electronic Negotiation Training -- Gamifying Electronic Negotiation Training – A Mixed Method Study of Students’ Motivation, Engagement and Learning -- Rankings or Absolute Feedback?...

1:The Emergence Of Technopreneurship For Sustainable And Ethical Economic Growth: Theory, Research And Practice -- 2:Gig Economy As The Key To Entrepreneurial Activity In Post-Covid Pandemic Global Scenario -- 3:Technology And Sharing Economy Based Business Models -- 4:Setting the World in...

A Generic Flexibility Evaluation Model -- Strategic Flexibility through Cross-Border Acquisitions: Market Response in Indian Context -- Impact of Disinvestment on Transforming the Performance of Indian Public Enterprises -- Effect of Vital Organizational Processes on Flexibility -- Employers’...

Why regulate the ICT sector? -- What is the effect of bundling in telecom? -- Interconnection Charges Regulation: How is telecom different from the Internet? -- Spectrum Regulation: Case of V-Band -- Intellectual Property or Creative Commons? -- Who governs the Internet? -- What are the nuances...

Chapter 1 Social issues and sustainability in contemporary business -- Chapter 2 The impact of the digital technology revolution on creating new markets and people’s behavior -- Chapter 3 New economy business models in the concepts of Big Data, the sharing economy and the circular economy --...

Gathering the outcomes of the 27th annual international eTourism conference ENTER2020, this book presents new research, innovative systems and industry case studies on the application of Information and Communication Technologies (ICT) in travel and tourism. It shares the latest findings...