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While the adoption of e-commerce in the purchasing of leisure travel is gaining momentum, higher levels of adoption can be achieved if greater knowledge of the market for e-commerce is obtained. This research uses two variables, involvement with computers for leisure purposes and purchasing...
Persistent link: https://www.econbiz.de/10010620407
This paper provides a preliminary analysis of one element of a research study into knowledge sharing between business people in the tourism sector of the Bournemouth, Poole and Christchurch conurbation in England. The paper sets out the academic context of the analysis of knowledge sharing, the...
Persistent link: https://www.econbiz.de/10010620840