Market research is a powerful industry, whose value reached 21,5 billion USD in 2004. Market studies expenses are mostly concentrated in Europe (45%) and in USA (37%). The market shares of the Top 10 companies were above fifty per cent of the research market's turnover. As a young, modest...

The life quality research is in fact a major field of the analysis on the social and economic evolution of a country. The living standard (life quality) keeps on being a quite sensitive issue as it implies a number of both methodological and or organizational aspects. The most frequently the...