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Survey research studies make extensive use of rating scales to measure constructs of interest. The bounded nature of such scales presents econometric estimation challenges. Linear estimation methods (e.g. OLS) often produce predicted values that lie outside the rating scales, and fail to account...
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learning help marketers improve marketing decisions? Machine learning models predict extremely well, are scalable to “big data …,” and are a natural fit to analyze rich media content, such as text, images, audio, and video. Examples of current marketing …
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