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The consumer cooperatives have the longtime tradition and perspective in the world. The Czech consumer cooperatives have been gone through a favourable time periods and a less favourable time periods in their history. This article presents the main problematic spheres of current cooperative...
Persistent link: https://www.econbiz.de/10015219302
Changes in international business environment in the beginning of 90ties had infl uenced marketing strategies of many companies. The main objective of the article is to analyze actual trends and their infl uence on international business activities. The analysis of the main types of...
Persistent link: https://www.econbiz.de/10005036286
This article deals with some aspects of the marketing research market in practice. It presents the results of a primary research project conducted. The research project had three hypotheses (H1: Czech companies understand the significance and possibilities of marketing research and use it more...
Persistent link: https://www.econbiz.de/10008500674
the development of the quality management systems in the sector as part of the national quality management system in … Republic has been accomplished. Another analysis focused on twelve selected national quality management systems abroad using … integrate quality management systems in TICs into the national system based on the principles of the three-level Swiss quality …
Persistent link: https://www.econbiz.de/10009294293
Nowadays marketing is often criticized for its low productivity: high corporate expenses on marketing are not balanced by equal customer satisfaction and loyalty. The source of this problem can be found in low effectiveness and ethical standard of the marketing activities. Wastefulness and low...
Persistent link: https://www.econbiz.de/10009398892
The article deals with the connection between marketing and RFID, which represents the new technological phenomenon. The forecast until 2015 is presented, using american sources.
Persistent link: https://www.econbiz.de/10009398927
This article focuses on common and different attributes of education and health from economic and social perspective …. Education and health are not usually analyzed together so this could be considered to be an innovative approach. Article … contains knowledge which reflects empirically known dependencies in the area of education and health determinants and …
Persistent link: https://www.econbiz.de/10008754961
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