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~language:"deu"
~person:"Link, Jörg"
~subject:"Customer analysis"
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Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
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CRM-Controling
Link, Jörg
;
Münster, Jan
;
Gary, Alexander
- In:
Grundlagen des CRM : Strategie, Geschäftsprozesse und …
,
(pp. 157-181)
.
2011
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