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Marketing strategy and plans
Luck, David J.; Ferrell, Odies C. - 1985 - 2. ed.
Persistent link: https://www.econbiz.de/10000694781
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Marketing strategy and plans
Luck, David J.; Ferrell, Odies C.; Lucas, George H. - 1989 - 3. ed.
Persistent link: https://www.econbiz.de/10004111909
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[Marketing: basic concepts and decisions]
Pride, William M.; Ferrell, Odies C. - 1987 - 5. ed
Persistent link: https://www.econbiz.de/10000743322
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Marketing foundations
Pride, William M.; Ferrell, Odies C. - 2011 - 4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
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Marketing concepts and strategies
Dibb, Sally; Simkin, Lyndon; Pride, William M.; … - 2012 - 6. ed.
Persistent link: https://www.econbiz.de/10009532316
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Theoretical development in ethical marketing decision making
Ferrell, Odies C.; Crittenden, Victoria Lynn; Ferrell, Linda - In: AMS review : official publication of the Academy of … 3 (2013) 2, pp. 51-60
Persistent link: https://www.econbiz.de/10009760002
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The marketing ethics course : current state and future directions
Ferrell, Odies C.; Keig, Dawn L. - In: Journal of marketing education : JME 35 (2013) 2, pp. 119-128
Persistent link: https://www.econbiz.de/10010204808
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The domain of corporate social responsibility and marketing
Ferrell, Odies C.; Ferrell, Linda; Sawayda, Jennifer - In: Handbook of research on marketing and corporate social …, (pp. 43-67). 2016
Persistent link: https://www.econbiz.de/10011438302
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Stakeholder marketing : a definition and conceptual framework
Hult, G. Tomas M.; Mena, Jeannette A.; Ferrell, Odies C.; … - In: AMS review : official publication of the Academy of … 1 (2011) 1, pp. 44-65
Persistent link: https://www.econbiz.de/10009679352
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Marketing foundations
Pride, William M.; Ferrell, Odies C. - 2009 - 3. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10003846578