Viet Ngo, Liem; O'Cass, Aron - In: Asia Pacific Journal of Marketing and Logistics 23 (2011) 5, pp. 684-713
the contribution of business orientations, especially marketing orientation and innovation orientation to the creation of …. The paper includes partial least squares. Findings – The findings demonstrate that being marketing‐oriented and innovation …‐centric value than innovation orientation in developing business environment, whereas the opposite was found in the context of …
