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What is marketing?
Silk, Alvin J.
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2006
Persistent link: https://www.econbiz.de/10004875820
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2
Conflict policy and advertising agency-client relations : the problem of competing clients sharing a common agency
Silk, Alvin J.
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2011
Persistent link: https://www.econbiz.de/10009704042
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3
Scale and scope effects on advertising agency costs
Silk, Alvin J.
;
Berndt, Ernst R.
-
1990
Persistent link: https://www.econbiz.de/10000800329
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4
Costs, institutional mobility barriers, and market structure : advertising agencies as multiproduct firms
Silk, Alvin J.
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1994
Persistent link: https://www.econbiz.de/10000904632
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5
Scale and scope effects on advertising agency costs
Silk, Alvin J.
- In:
Marketing science
12
(
1993
)
1
,
pp. 53-72
Persistent link: https://www.econbiz.de/10001152601
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6
The emerging position of the internet as an advertising medium
Silk, Alvin J.
;
Klein, Lisa R.
;
Berndt, Ernst R.
- In:
Netnomics
3
(
2001
)
2
,
pp. 129-148
Persistent link: https://www.econbiz.de/10001604332
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7
Knowledge spillovers and growth in the disagglomeration of the US advertising agency industry
King, Charles
;
Silk, Alvin J.
;
Ketelhöhn, Niels
-
2002
Persistent link: https://www.econbiz.de/10001764828
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8
Special issue on Marketing's information technology revolution : implications for consumer welfare and economic performance
Sappington, David Edward Michael
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001770707
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9
Scale and scope economies in the global advertising and marketing services business
Silk, Alvin J.
;
Berndt, Ernst R.
-
2003
Persistent link: https://www.econbiz.de/10001795713
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10
Knowledge spillovers and growth in the disagglomeration of the US advertising-agency industry
King, Charles
;
Silk, Alvin J.
;
Ketelhöhn, Niels
- In:
Journal of economics & management strategy : JEMS
12
(
2003
)
3
,
pp. 327-362
Persistent link: https://www.econbiz.de/10001786282
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