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Global airline alliances, value propositions, and strategic misdirection at Swissair, a clinical study : 1994 - 2001
Baliga, Ram
;
Santalainen, Timo
;
Lottenbach, David C.
- In:
International journal of revenue management : IJRM
2
(
2008
)
2
,
pp. 180-200
Persistent link: https://www.econbiz.de/10009888294
Saved in:
2
Global airline alliances, value propositions, and strategic misdirection at Swissair, a clinical study : 1994 - 2001
Baliga, Ram
;
Santalainen, Timo J.
;
Lottenbach, David C.
- In:
International journal of revenue management : IJRM
2
(
2008
)
2
,
pp. 180-200
Persistent link: https://www.econbiz.de/10003818679
Saved in:
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